With new technologies coming online seemingly every day, entrepreneurs have countless new choices that simply did not exist just a decade ago when it comes to starting a new business. Of course there have been big changes in the way we shop, listen to music and pay our bills in the digital age, and now thanks to ultrasound portraits, expectant parents can now take baby pictures to a new level.

Take the story of Sandra Gardner, who for 34 years worked as a nurse and ultrasound technician until purchasing a refurbished ultrasound machine and opening Fun Fetal Photos. She offers her customers a variety of options including color or black and white photos in 2D or 3D/4D, plus she also offers video services. Her business has already proven to be a big hit.

New ultrasound keepsake businesses like this are springing up all around the country, thanks in part to the availability of reasonably priced used ultrasound equipment. So if you are looking to start a new business and want to hit a market just as it’s heating up, it might be time to consider investing in a used ultrasound system and opening a keepsake portrait business.